Tuesday Morning Focal Point
Category: Marketing

Last week I was discussing business with a founder of a company in the aviation industry. He is now a primarily hands-off owner, having brought in a CEO to run the company. The richest part of our conversation was related to his competition. This businessman talked about the ways his company’s competition has helped them grow…

              Was driving along the other day and saw this sign on the side of the road. It made me chuckle; then it made me think. All the chuckling and thinking prompted a u turn, a picture, and a blog. You see, its critical to know what you are…

Course Syllabus – Cold Calling 101 A discussion I had with a CEO about the great success of cold calling has inspired today’s blog.  I often get asked by my clients, particularly those in start-ups or doing sales, what I think of cold calling.  The truth is, I believe in doing whatever works.  That doesn’t…

Recently I was in Tokyo and got a first-hand look at something that is currently trending in the fashion street wear industry. A “collab”. I was an early arriver at one of the most sought-after clothing line outlets in the world. Leading brands are joining forces and doing something unique; collaborations. What’s a Collab? A…

We frequently have conversations with prospective clients who come to us and say, “Can you teach us how to sell”?  The answer is yes; there are a range of things we can teach that assist people in developing the soft skills that are associated with sales – particularly communications skills. Why sell, though? What about…

On Sunday I was enjoying one of my last few days on our Christmas vacation in a favorite tropical vacation spot.  Sunday happened to be a day when a lot of vacationers here were juggling their desire to lounge around the pool in the sun, with the desire to check in on the NFL football…