Tuesday Morning Focal Point
Category: Marketing

Know What You are Selling
August 13, 2019

              Was driving along the other day and saw this sign on the side of the road. It made me chuckle; then it made me think. All the chuckling and thinking prompted a u turn, a picture, and a blog. You see, its critical to know what you are…

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Cold Calling 101 – a course in business development
July 9, 2019

Course Syllabus – Cold Calling 101 A discussion I had with a CEO about the great success of cold calling has inspired today’s blog.  I often get asked by my clients, particularly those in start-ups or doing sales, what I think of cold calling.  The truth is, I believe in doing whatever works.  That doesn’t…

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The Power of Collaborations – Make Partnerships Work
February 5, 2019

Recently I was in Tokyo and got a first-hand look at something that is currently trending in the fashion street wear industry. A “collab”. I was an early arriver at one of the most sought-after clothing line outlets in the world. Leading brands are joining forces and doing something unique; collaborations. What’s a Collab? A…

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Stop Selling and Start Marketing!
July 5, 2017
Category: Marketing

We frequently have conversations with prospective clients who come to us and say, “Can you teach us how to sell”?  The answer is yes; there are a range of things we can teach that assist people in developing the soft skills that are associated with sales – particularly communications skills. Why sell, though? What about…

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